Powering these top merchants

HubbleGemColgateWildDr. AxeHubbleGemColgateWildDr. Axe

Notable insights

AOV for subscriptions in the Health & Wellness category is on the rise, growing by 20% from 2019 to 2020

Health & Wellness brands who added a one-time purchase option to their subscriptions increased their AOV by over 71%

ACV for stores in this category also increased significantly, at 30.5% from 2019 to 2020

Notable insights